EMS Group

EMS Group

EMS Group is a jewellery brand built for buyers who want craftsmanship without ceremony. We designed an identity system that sheds the heavy traditionalism of the category and gives the brand a sharper, more contemporary presence.

EMS Group is a jewellery brand built for buyers who want craftsmanship without ceremony. We designed an identity system that sheds the heavy traditionalism of the category and gives the brand a sharper, more contemporary presence.

Industry

Jewellery / Holding Group

Scope of work

Brand Identity

Marketing Design

Collateral Design

Digital Branding

Timeline

5–6 weeks

Overview
EMS Group jewellery brand stationery suite with letterhead, envelope and cards

Jewellery branding built for a generation that buys differently.

Jewellery branding built for a generation that buys differently.

We built EMS Group's identity to feel modern without losing the weight the category demands. The wordmark, collateral, and digital system were designed for a buyer who researches online, walks in informed, and expects the brand to match the confidence they bring.

We built EMS Group's identity to feel modern without losing the weight the category demands. The wordmark, collateral, and digital system were designed for a buyer who researches online, walks in informed, and expects the brand to match the confidence they bring.

EMS Group jewellery business card design in monochrome background

100+

100+

Trusted Partner

EMS Group jewellery brand outdoor signage

EMS Group

01/03

Projects

Projects successfully launched worldwide

Approach

Approach

Jewellery branding usually leans on the same set of cues. Ornate logos, gold gradients, generic luxury photography.

Jewellery branding usually leans on the same set of cues. Ornate logos, gold gradients, generic luxury photography.

We sidestepped the category template and built EMS Group around a cleaner, more modern visual language. Typography, palette, and layout choices were developed to signal quality without nostalgia, giving the brand room to compete with both heritage names and newer direct to consumer entrants.

EMS Group logo with white background
EMS Group jewellery brand mobile app and branded takeaway cup mockup
EMS Group rubber patch logo label on branded fabric carry bag
EMS Group reception desk environmental branding with gold logo signage
EMS Group jewellery brand mobile app and branded takeaway cup mockup
EMS Group rubber patch logo label on branded fabric carry bag
EMS Group reception desk environmental branding with gold logo signage
EMS Group logo with white background
EMS Group jewellery brand mobile app and branded takeaway cup mockup
EMS Group rubber patch logo label on branded fabric carry bag
EMS Group reception desk environmental branding with gold logo signage
Outcome

A jewellery brand identity that performs across screen, store, and shelf.

Jewellery buying has shifted. The first impression now happens on Instagram, the second on the website, and the third inside the store. EMS Group's identity was engineered to hold up across all three, giving the brand a consistent presence whether someone is scrolling a feed or signing for a purchase.

logo image
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EMS Jewellers premium packaging suite with shopping bag, jewellery box and stationery

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