Unclok

Unclok

Unclok is a wellness center built on a simple idea. Undo the clock. We led brand strategy and identity design, shaping a system that captures the promise of turning back time and giving the body a chance to heal.

Unclok is a wellness center built on a simple idea. Undo the clock. We led brand strategy and identity design, shaping a system that captures the promise of turning back time and giving the body a chance to heal.

Industry

Wellness / Hospitality

Scope of work

Brand Identity

Brand Strategy

Marketing Design

Collateral Design

Packaging Design

Timeline

5–6 weeks

Overview
Unclok wellness brand collateral with packaging, towel, tote bag, cosmetic products and yoga mat

Wellness branding built around the idea of reversing time, not just resting through it.

Wellness branding built around the idea of reversing time, not just resting through it.

We built Unclok's identity to express its core philosophy in every detail. The wordmark, packaging, and collateral system were designed to feel like a quiet rewind, a deliberate slowing and restoration, rather than a generic spa retreat.

We built Unclok's identity to express its core philosophy in every detail. The wordmark, packaging, and collateral system were designed to feel like a quiet rewind, a deliberate slowing and restoration, rather than a generic spa retreat.

Unclok wellness brand product packaging design for skincare tubes, jar and box

100+

100+

Trusted Partner

Unclok wellness center outdoor advertising campaign signage

Unclok

01/03

Projects

Projects successfully launched worldwide

Approach

Approach

We started with the name itself. Un clock. The brand was already telling us what it wanted to be.

We started with the name itself. Un clock. The brand was already telling us what it wanted to be.

Strategy came first, defining what reversal meant for an Unclok guest. The visual system followed. A measured palette, considered typography, and packaging built to be kept. The result is a wellness brand identity that earns its name on every surface.

Unclok wellness center environmental branding with reception, signage and apron uniform
Unclok wellness brand logo variations across charcoal, sage and white backgrounds
Unclok wellness center outdoor advertising campaign signage
Unclok wellness brand product packaging design for skincare tubes, jar and box
Unclok wellness brand logo variations across charcoal, sage and white backgrounds
Unclok wellness center outdoor advertising campaign signage
Unclok wellness brand product packaging design for skincare tubes, jar and box
Unclok wellness center environmental branding with reception, signage and apron uniform
Unclok wellness brand logo variations across charcoal, sage and white backgrounds
Unclok wellness center outdoor advertising campaign signage
Unclok wellness brand product packaging design for skincare tubes, jar and box
Outcome

A wellness brand identity that promises something specific in a category full of vague comfort.

Most wellness branding sells calm. Unclok sells reversal. The identity was engineered to hold that distinction across every surface, from the entrance signage to the take home product packaging. Each touchpoint reinforces the idea that what the body has lost to time, deadlines, and screens, Unclok is built to give back.

unclox logo
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