EMS Jewellers

EMS Jewellers

EMS Jewellers is a heritage jewellery brand built on craftsmanship, trust, and quiet luxury. We designed an identity system that translates decades of family-run expertise into a contemporary visual language without losing its roots.

EMS Jewellers is a heritage jewellery brand built on craftsmanship, trust, and quiet luxury. We designed an identity system that translates decades of family-run expertise into a contemporary visual language without losing its roots.

Industry

Jewellery

Scope of work

Brand Identity

Marketing Design

Collateral Design

Digital Branding

Timeline

4–5 weeks

Overview
EMS Jewellers premium packaging suite with shopping bag, jewellery box and stationery

Jewellery branding that holds its weight in a category obsessed with sparkle.

Jewellery branding that holds its weight in a category obsessed with sparkle.

We built EMS Jewellers' identity to feel like the pieces themselves — refined, intentional, and made to last. From the logo system to in-store collateral and digital touchpoints, every detail was designed to communicate trust before it communicates style.

We built EMS Jewellers' identity to feel like the pieces themselves — refined, intentional, and made to last. From the logo system to in-store collateral and digital touchpoints, every detail was designed to communicate trust before it communicates style.

EMS Jewellers mobile app screens for jewellery e-commerce digital branding

100+

100+

Trusted Partner

EMS Jewellers logo construction inspired by diamond cut and star geometry

EMS Jewellers

01/03

Projects

Projects successfully launched worldwide

Approach

Approach

Jewellery branding fails when it leans on tired luxury cues — gold gradients, generic serifs, stock elegance.

Jewellery branding fails when it leans on tired luxury cues — gold gradients, generic serifs, stock elegance.

We started with the family's story, the craft, and the customers who've returned for generations. The wordmark, palette, and collateral system grew out of that foundation, giving EMS Jewellers a brand that competes with national chains while feeling unmistakably local.

EMS Jewellers brand logo in teal and gold
EMS Jewellers logo color usage across teal, gold, slate and charcoal backgrounds
EMS Jewellers branded shopping bag, keychain and packaging tape collateral
EMS Jewellers outdoor billboard advertisement
EMS Jewellers stationery suite with letterhead, envelope and business cards
EMS Jewellers employee ID card and branded lanyard collateral design
EMS Jewellers logo color usage across teal, gold, slate and charcoal backgrounds
EMS Jewellers branded shopping bag, keychain and packaging tape collateral
EMS Jewellers outdoor billboard advertisement
EMS Jewellers stationery suite with letterhead, envelope and business cards
EMS Jewellers employee ID card and branded lanyard collateral design
EMS Jewellers brand logo in teal and gold
EMS Jewellers logo color usage across teal, gold, slate and charcoal backgrounds
EMS Jewellers branded shopping bag, keychain and packaging tape collateral
EMS Jewellers outdoor billboard advertisement
EMS Jewellers stationery suite with letterhead, envelope and business cards
EMS Jewellers employee ID card and branded lanyard collateral design
Outcome

A jewellery brand identity that converts walk-ins into long-term clients.

In jewellery retail, branding does the work of a salesperson before anyone speaks. EMS Jewellers' identity was engineered for that moment — the catalogue, the hoarding, the Instagram post, the price tag. Each surface earns trust the way a well-made piece earns a second look.

EMS jewellers logo
Other Projects

More Work

Take a look at how we shape brand identities across different industries. Every project built to do real commercial work, not just look good in a portfolio.

EMS Group jewellery brand stationery suite with letterhead, envelope and cards

EMS Group

Corporate brand identity for a legacy diamond jewelry brand

Aleza

Brand identity for a nature themed cafe and dining experience.

Bragging Rights branded notebook, mug, visiting cards

Bragging Rights

Brand identity for an urban event management company.