79e

79e

79e is a farm-to-store grocery service connecting Indian farmers directly to urban kitchens. We built an identity that earns trust the way the produce does — clean, transparent, and unapologetic about where it comes from.

79e is a farm-to-store grocery service connecting Indian farmers directly to urban kitchens. We built an identity that earns trust the way the produce does — clean, transparent, and unapologetic about where it comes from.

Industry

Agribusiness / Grocery

Scope of work

Brand Identity

Marketing Design

Collateral Design

Environmental Branding

Packaging Design

Timeline

4–5 weeks

Overview
9e farm-to-store grocery packaging, apparel brand collateral and produce spread on a table

Grocery branding that puts the farmer back on the label.

Grocery branding that puts the farmer back on the label.

We designed 79e's identity to do what most grocery brands won't, credit the source. The packaging, in-store signage, and digital touchpoints all point back to the farms, the routes, and the people who make the supply chain work.

We designed 79e's identity to do what most grocery brands won't, credit the source. The packaging, in-store signage, and digital touchpoints all point back to the farms, the routes, and the people who make the supply chain work.

79e farm-to-store vegetable delivery box packaging design

100+

100+

Trusted Partner

79e branded takeaway paper cup with logo and produce pattern

79e

01/03

Projects

Projects successfully launched worldwide

Approach

Approach

Farm-to-store branding usually borrows the same earthy clichés — kraft paper, hand-drawn wheat, sepia photography.

Farm-to-store branding usually borrows the same earthy clichés — kraft paper, hand-drawn wheat, sepia photography.

We looked at the actual logistics of 79e — the kilometres travelled, the harvest timelines, the hands involved and built a system that turns operational transparency into a brand asset. The result is grocery branding that feels modern, traceable, and genuinely different on shelf.

79e brand identity logo paired with custom fruit and vegetable pattern
79e branded cotton tote bag with vegetable illustration print
79e farm-to-store grocery delivery outdoor billboard advertisement
79e logo color variations across the agribusiness brand palette
79e Support Farmers branded badges and coasters collateral design
79e grocery brand logo in grey background
79e branded polo t-shirt featuring logo and produce pattern print
79e branded cotton tote bag with vegetable illustration print
79e farm-to-store grocery delivery outdoor billboard advertisement
79e logo color variations across the agribusiness brand palette
79e Support Farmers branded badges and coasters collateral design
79e grocery brand logo in grey background
79e branded polo t-shirt featuring logo and produce pattern print
79e brand identity logo paired with custom fruit and vegetable pattern
79e branded cotton tote bag with vegetable illustration print
79e farm-to-store grocery delivery outdoor billboard advertisement
79e logo color variations across the agribusiness brand palette
79e Support Farmers branded badges and coasters collateral design
79e grocery brand logo in grey background
79e branded polo t-shirt featuring logo and produce pattern print
Outcome

A grocery brand built for shelf, screen, and trust at the point of decision.

Grocery branding lives or dies in the three seconds a shopper spends comparing labels. 79e's packaging system was designed to win that moment — clear typography, honest sourcing claims, and a visual hierarchy that makes the difference between "another organic brand" and "the one I keep buying."

79 Elogo
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