10-14 Weeks
Automotive
Sales + Retail + Marketing
A 3D car configurator is a website's most expensive sales tool. A buyer can swap colours, switch wheels, pick accessories and build the exact car they want, then send it to the dealer with one tap. Every variant in the catalogue is buyable from the homepage. The configurator is the showroom, open every hour the website is.
Showcase
At an auto expo, an OEM puts one car on the stand and twenty in the catalogue. A digital twin closes that gap. Every model in the lineup can be presented at the booth, not just the one that fits in it. New launches still on the pre-production line can be shown beside cars already in dealerships. Variants that ship to one market can be presented at a show in another. The booth becomes the full range, not the model that travelled.
Immerse
Inside a showroom, the same 3D asset steps into a VR headset. A customer can sit inside the car, look around the cabin, switch trims and exteriors in real time, and experience a model the dealer doesn't have on the floor. Inventory stops being a constraint. Every model in the brand's catalogue is available, in every spec, in any showroom that has the headset.
Scale
For automotive OEMs and dealer networks, a 3D car configurator turns the website into the first showroom, replaces the cost of stocking every variant on every dealer floor, and gives auto-expo booths a way to capture leads at the speed of foot traffic. Designing a 3D car configurator or automotive digital twin? Penguincil builds these for OEMs and dealer networks around the world.
