Microscope Interactive Twin

An interactive digital twin of a laboratory microscope, built for product exploration, feature discovery and on-iPad sales demos.

Microscope Interactive Twin

An interactive digital twin of a laboratory microscope, built for product exploration, feature discovery and on-iPad sales demos.

Microscope Interactive Twin

An interactive digital twin of a laboratory microscope, built for product exploration, feature discovery and on-iPad sales demos.

Duration

6-8 weeks

Industry

Lab Equipment & Scientific Instruments

Built For

Sales + Product Marketing

Platforms

iPad, PC, Web

Platforms

iPad, PC, Web

Experiences

Interactive 3D Twin, Dimensions Module, Feature Hotspots

Experiences

Interactive 3D Twin, Dimensions Module, Feature Hotspots

Audience

Sales reps, Marketers, Prospects

Audience

Sales reps, Marketers, Prospects

Replaces

Shipped demo units, Static PDF brochures

Replaces

Shipped demo units, Static PDF brochures

Explore

This is a digital twin of a laboratory microscope, accurate to the real instrument's spec, down to the lens stack. A prospect can rotate it, zoom into the focus knob, check the eyepiece angle, all on an iPad. A product page that behaves like the product.

Microscope interactive digital twin on iPad showing 3D product hero view

Discover

Hotspots placed across the model open feature cards on demand, component breakdowns for a technical buyer, marketing stories for a procurement lead, imaging samples for an end user. The same twin can tell three different versions of the product story to three different audiences in the same meeting, with no slide deck switching.

Microscope digital twin with hotspot revealing objective lens component details
Microscope digital twin showing imaging feature card

Measure

A bench-space decision is often the first question a lab buyer asks. The twin answers it with a Dimensions view, height, width, depth and weight overlaid on the model in metric and imperial units, with the device shown to scale. The footprint question, settled before the sales call.

Microscope digital twin showing dimensions module with height, width, depth and weight overlays

Scale

For OEMs in lab equipment and scientific instruments, an interactive digital twin cuts the cost of shipping demo units to every customer site, turns a static product page into a live experience, and gives sales reps a tool that earns attention on an iPad. Designing a digital twin for a lab instrument or scientific product? Penguincil builds these for OEMs around the world.

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